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The Owner’s Financial Dashboard

Revenue tells you almost nothing on its own. This guide sets out the ten numbers that show whether the business is actually healthy, what each one is warning you about, and how often to look.

What is inside

  • 01
    The ten metrics that matter for an owner-run business
  • 02
    Warning signs hiding in margins, receivables, and concentration
  • 03
    A weekly, monthly and quarterly review rhythm that sticks
  • 04
    An honest test of when you need CFO help and when you do not

Who it is for. Owners who can quote last month's revenue but not their gross margin, customer concentration, or runway.

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